Is it that much effort to design a nice GUI?

Come on China, we know you can cough out some impressive PMPs, but is it that hard to make a pretty GUI? Recently I read up on the Ainol V3000 and found out it comes with a 800x480 WVGA display, which is pretty much a first for a flash player. Eventually, I found a place selling it, but after watching the video of it in action, I was pretty much disgusted.

This is what sets major players like Samsung, Sony, iRiver, Archos and Cowon apart from those players. While none of them have been able to produced an equivalent player, their interface is still better looking than Ainol's pitiful looking interface. As much as I like the specifications of the player, and how it would really be handy to carry around, the interface is something I probably can't live with.

Hopefully someday one of those companies will produce an opensource PMP so they can let others do the work for them, and produce a pretty interface like HTC's TouchFlo or something similar.